Manychat pricing: what will your setup actually cost?
Manychat pricing has five plans. Your total depends on active contacts, channels, seats, billing country and WhatsApp messages.
ManySetter teamUpdated 8 min read
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Chapter 01Plans
Manychat pricing plans at a glance
Manychat plans in USD, checked September 28, 2026
| Plan | Monthly | Billed yearly | Active contacts | Channels |
|---|---|---|---|---|
| FreeMonthly: $0Billed yearly: $0Active contacts: 25Channels: 2, no WhatsApp | $0 | $0 | 25 | 2, no WhatsApp |
| EssentialMonthly: $17Billed yearly: $14/moActive contacts: 250Channels: 2, no WhatsApp | $17 | $14/mo | 250 | 2, no WhatsApp |
| ProMonthly: $39Billed yearly: $29/moActive contacts: 2,500Channels: 3, with WhatsApp | $39 | $29/mo | 2,500 | 3, with WhatsApp |
| BusinessMonthly: $99Billed yearly: $69/moActive contacts: 7,500Channels: Unlimited | $99 | $69/mo | 7,500 | Unlimited |
| AdvancedMonthly: $199Billed yearly: $139/moActive contacts: 25,000Channels: Unlimited | $199 | $139/mo | 25,000 | Unlimited |
“Billed yearly” is paid upfront
Pro at $29/mo billed yearly is $348 once a year, not $29 a month. Monthly billing is $39.
The Free plan (opens in a new tab) also caps you at one user, one Inbox seat and four live automations.
Chapter 02The unit
What counts as an active contact
Manychat bills by active contacts (opens in a new tab): the people you interact with during a billing period, through automations or DMs.
One person counts once
Ten messages with the same person this month: one active contact.
The count resets each cycle
On your billing date, not on the 1st of the month.
Estimate distinct people who’ll interact, not messages or every subscriber stored in your account.
Chapter 03Overages
Overages: what a good month costs
Price per extra active contact, checked September 28, 2026
| Plan | Billed monthly | Billed yearly |
|---|---|---|
| EssentialBilled monthly: $0.10Billed yearly: $0.08 | $0.10 | $0.08 |
| ProBilled monthly: $0.05Billed yearly: $0.038 | $0.05 | $0.038 |
| BusinessBilled monthly: $0.025Billed yearly: $0.018 | $0.025 | $0.018 |
| AdvancedBilled monthly: $0.004Billed yearly: $0.0028 | $0.004 | $0.0028 |
A planning estimate, not a quote
Pro billed yearly includes 2,500 active contacts. If 2,800 people interact this month: 300 × $0.038 = $11.40 on top of the plan.
Chapter 04Estimator
Estimate your monthly cost
When the next plan costs less
| Move up | Billed monthly | Billed yearly |
|---|---|---|
| Essential → ProBilled monthly: Above 470 contactsBilled yearly: Above 437 contacts | Above 470 contacts | Above 437 contacts |
| Pro → BusinessBilled monthly: Above 3,700 contactsBilled yearly: Above 3,552 contacts | Above 3,700 contacts | Above 3,552 contacts |
| Business → AdvancedBilled monthly: Above 11,500 contactsBilled yearly: Above 11,389 contacts | Above 11,500 contacts | Above 11,389 contacts |
The full formula: plan price + extra contacts × overage + extra seats + WhatsApp messages + other tools, before tax. It plans a budget; your billing page decides the invoice.
ManySetter
Qualify the DMs you already pay for
ManySetter works on top of your Manychat plan: qualification, context and a call when the fit is clear.
- Keeps your Manychat plan and flows
- Qualifies before it offers a call
- Billed separately from Manychat
Build and test free · Manychat billed separately
Chapter 05Scenarios
Three ways the same plan costs more
A creator’s Reel takes off
A viral Reel can push this month’s active contacts past your allowance.
An agency needs more seats
Pro includes 3 users and 2 Inbox seats. Each extra seat is $25.
A WhatsApp business sends templates
Per-message charges come from your Manychat Wallet, on top of the plan.
Chapter 06Extras
Does AI or WhatsApp cost extra?
AI: Pro and higher
AI-powered automation is in Pro (opens in a new tab) and up. On an older plan, check your account.
WhatsApp: templates billed per message
Service messages (opens in a new tab) too, past 1,000 free per number a month, from October 1, 2026.
Marketing templates to US numbers are temporarily paused (opens in a new tab). Manychat’s native AI may cover your FAQ: see the Manychat AI guide. To budget WhatsApp messages, use the cost worksheet in the WhatsApp automation guide.
Chapter 07Choose
Which plan to check first
- If you needA few simple automations, very few contactsLook atFree25 active contacts and four live automations.
- If you needMore automations and contacts, no WhatsApp or AILook atEssential250 active contacts on two channels.
- If you needWhatsApp or Manychat AILook atPro2,500 active contacts, three channels, AI.
- If you needMore than 3 users, or lead routingLook atBusiness or Advanced5 or 10 users; Business adds lead routing.
Your account may show other plans
The five-plan model rolled out from March 2026, and region and account age matter. Your billing page is the source for your price.
Chapter 08Add-on
Manychat cost vs setter cost
Know your Manychat cost first. Then, if the goal is qualified calls, weigh what an AI setter adds on top.
Two separate bills
| Line | Manychat | ManySetter |
|---|---|---|
| RoleManychat: The platform: flows, channels, contacts, inboxManySetter: An optional AI setter on top of Manychat | The platform: flows, channels, contacts, inbox | An optional AI setter on top of Manychat |
| PricingManychat: Plan, extra contacts and seats; WhatsApp from your WalletManySetter: Free to build and test; one plan per live setter after a free trial, with monthly AI replies | Plan, extra contacts and seats; WhatsApp from your Wallet | Free to build and test; one plan per live setter after a free trial, with monthly AI replies |
| InvoiceManychat: ManychatManySetter: ManySetter, separately | Manychat | ManySetter, separately |
| Judged onManychat: Whether your volume and channels fitManySetter: Whether it books qualified calls | Whether your volume and channels fit | Whether it books qualified calls |
Not selling through calls? Skip the add-on: your Manychat plan does the job on its own.
Chapter 09Sources