AI setter for real estate agents
An AI setter for real estate agents answers DMs from your listing Reels and open-house Stories, asks about area, budget, timeline and pre-approval, then books a call with buyers and sellers ready to move.
ManySetter teamUpdated 5 min read
Chapter 01The inbox
Where your leads start the conversation
Most real estate agents get buyers from three places. Each one deserves its own first question.
A “HOME” comment on a listing Reel
They comment “HOME” on a listing Reel. The flow sends the details, the setter asks their timeline.
A reply to an open-house Story
Someone replies “still available?” to your open-house Story. Answer from the listing, then ask about pre-approval.
A home-value ad for sellers
A Facebook ad offering a home value estimate opens Messenger. Ask their area and when they’d list.
Chapter 02Qualify
Ask these before the call
A setter books calls only for people who pass your fit rule. These questions make the rule, one per message.
0 of 4 completed
Not a fit when
Wants a home outside the areas you serve: refer them to an agent there. Is a year or more from moving: add them to follow-ups, not the calendar. Has already signed with another agent.
Fair housing: ask about the home, not the person
Never ask about or steer by race, color, religion, sex, disability, familial status or national origin (local laws add more). The setter asks only about property needs, area, budget, timeline and pre-approval.
Chapter 03Script
The DM script, ready to copy
Opener after the listing details
Right after your flow sends the listing.
Here are the full details! Are you hoping to buy in the next few months, or keeping an eye on the market for now?
- Next
- Wait for their timeline.
- Why it works
- Timing sorts active buyers from browsers without a hard question.
Area and range
When they plan to move soon.
Nice. Which area and price range are you focused on? I’ll tell you honestly how this home compares.
- Next
- Let them name the area; don’t suggest one based on who they are.
- Why it works
- Their criteria shape the call and keep you on fair housing ground.
Pre-approval and fit
When the range fits your market.
That’s right in my lane. I mostly help Replace [ideal client] with Replace [offer]. Have you spoken with a lender about pre-approval yet?
- Next
- Yes: book the call. No: offer a lender intro on the call.
- Why it works
- Pre-approval decides whether they can act when the right home lists.
Book the buyer call
After timeline and range line up.
Great. A quick call is the best next step toward Replace [result]. Would Replace [day] at Replace [time] or Replace [day] at Replace [time] suit you?
- Next
- The setter books the time they pick on your Cal.com, Calendly or iClosed calendar.
- Why it works
- Two concrete times turn browsing into a plan.
Follow up with value
When the times get no answer.
Hi Replace [first name], still thinking about a move? Happy to send what’s new in Replace [area] first if a call feels early.
- Next
- Two follow-ups, then let it rest.
- Why it works
- Offering listings first gives them a reason to reply.
Chapter 04Handle
What they say, what you reply
| When they say | Reply with |
|---|---|
| Can you just send me listings?Reply with: Send what your flow offers, then ask their timeline. The call is how you learn which homes to send. | Send what your flow offers, then ask their timeline. The call is how you learn which homes to send. |
| We’re just looking.Reply with: Agree, then ask when they’d want to be in a new place. A far-off date gets a follow-up, not a call. | Agree, then ask when they’d want to be in a new place. A far-off date gets a follow-up, not a call. |
| What’s your commission?Reply with: Share how you charge as written in your offer, then say the details go in a written agreement on the call. | Share how you charge as written in your offer, then say the details go in a written agreement on the call. |
| What’s the neighborhood like?Reply with: Share listing facts like commute and amenities, never who lives there. Point school and crime questions to public sources. | Share listing facts like commute and amenities, never who lives there. Point school and crime questions to public sources. |
ManySetter
Your DMs, qualified and booked.
An AI setter for real estate agents, inside your Manychat flows: your fit questions, your voice, your calendar.
- Keeps your Manychat flows
- Asks your fit questions
- Books the call or hands off
Build and test free · Works with your Manychat account
Chapter 05Manychat
Run it inside Manychat
ManySetter is an AI setter for Manychat: it qualifies inbound Instagram, WhatsApp and Facebook Messenger conversations inside your existing flows, then books a call or hands the lead to your team.
Install the ManySetter app
Where to click: SetupConnect Manychat
Copy your ManySetter code, click Install in Manychat and paste the code (install guide).
Start the setter where leads arrive
Where to click: Automation+ ActionManySetterStart conversation
Place Start conversation at the end of your listing keyword flow, your open-house Story reply and your home-value ad automation.
Keep the conversation going
Where to click: AutomationBasicDefault Reply
In each channel’s Default Reply, keep only ManySetter › Continue conversation.
Give it your fit rule and calendar
Paste the questions from chapter 02, then connect Cal.com, Calendly or iClosed so it books in the DM.